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A journal of the merch trade

Merch and Cast

The journal

Articles

Industry-wide stories: products that survive an ESG meeting, campaigns that do a real job, and checklists you can take into a brief.

Corporate review

Corporate review · 29 September 2026

Brown-Forman centralises Jack Daniel’s merch and POS logistics with MVIA

A global drinks group does not need another catalogue. It needs one place to order, pay for and move merch and point-of-sale materials across many markets without losing control of who it buys from.

4 min read

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Corporate review

Corporate review · 22 September 2026

PPAI’s Oxford Economics study: branded merchandise and $472.3bn of global GDP — what distributors can use

Board conversations about merch still stall on “nice to have”. A PPAI-commissioned study from Oxford Economics gives distributors a set of published numbers that push the discussion toward economic footprint — with the caveats left attached.

4 min read

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BIG Show Manchester: 17 September, new venue

BPMA Awards 2026

Product · Industry note · 3 September 2026

BIG Show Manchester: 17 September, new venue

If you still have Manchester United in the diary, change it.

4 min read

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Industry note

Industry note · 26 August 2026

UK and Ireland grew in 2025; much of Europe did not

If you sell merch into both the UK and continental Europe, 2025 was not one market. Treat it as two, or you will brief the wrong year.

4 min read

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Tip

Tip · Industry note · 24 August 2026

What Vietnam merch programmes are doing that UK teams can copy

The useful ideas in Vietnam, as Conor O’Donovan tells it, are not bigger budgets. They are small changes in how the merch is designed and used.

4 min read

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Success story

Success story · 21 August 2026

Sage’s EMEA new-starter kits

A tech company that hires across EMEA has a merch problem that has nothing to do with the tote bag.

4 min read

4.0 · 1

Tip

Tip · 19 August 2026

Merch can beat digital ads on carbon per remembered impression

The sustainability meeting usually starts with the object on the table: A bottle. A bag. Something you can hold. So it must be the dirty option - right? Wrong.

5 min read

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Buying notes

Tip · Industry note · 18 August 2026

Five questions from Merchandise World, before you brief the next scheme

January in Coventry, UK, still helps plan the year. Here is Merch Magazine’s 2026 list, turned into a working checklist.

6 min read

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Product Awards

Product · Award · 18 August 2026

FOAMO: from drinkware Platinum to the 2026 Grand Prix

The reusable cup category is crowded with virtue. The industry voted this one to the top of the pile — here is why distributors should care.

8 min read

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BPMA Awards 2026

Success story · Campaign · Award · 14 August 2026

How TUI’s Sand Shaker won Campaign of the Year

Most merch is a compromise. This one solved a holiday problem families already had — and the supply chain voted for it.

7 min read

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